The 2021 Allstate Sugar Bowl Crescent City Classic will return as a virtual race for the second consecutive year due to COVID-19 guidelines.
Similar to last year, registered runners can complete the virtual 10k race solo with a 6.2 mile-course of their choice between Thursday, April 1 through Monday, April 5.
After last year’s inaugural virtual race, officials announce some new improvements and added features to enhance the 2021 edition for participants.
One new improvement is the integration of an app called RaceJoy which utilizes GPS phone tracking and automated results.
Race director Eric Stuart said the new app integration eliminates the need for manual entry and ensures the accuracy of results.
“We learned some things last year that we think are going to help out this year, and we got some new technology which will make it an even more fun experience than it was last year,” Stuart said.
In continuation of Crescent City Classic tradition, the top 500 men and top 500 women finishers will all receive a commemorative poster for free. Local artist Terry Marks painted the official 2021 poster featuring City Park’s picturesque Peristyle reflecting on a pool of water during a sunset.
Participants will also still receive t-shirts, medals and commemorative bibs for this year’s virtual race.
Another added feature for this year’s event is a virtual village that moves the annual health and fitness expo online. Prior to the pandemic, a two-day Health & Fitness Expo preceded the race at the Hyatt Regency New Orleans Hotel. The event featured exhibitors showcasing the latest in running apparel, shoes, exercise equipment, nutritional and wellness products and fitness services.
Operations manager Kristen Stuart said participants or family members can log in online and virtually visit local and national vendors.
“So it’s a way for them to still shop like they’re at our expo, to see our sponsor booths, to see what’s going on, and just to be part of the experience,” Stuart said.
Crescent City Classic will also continue the Run For It Charity Program benefitting more than a dozen local nonprofits with an annual goal of raising $1 million for the charities. Runners can still choose any of the charities to help fundraise for them.
Race officials will also debut a new long-sleeve version of the official Crescent City Classic t-shirt as an added bonus for Run For It program participants.
“We’re making the best of it,” Kristen Stuart said. “We’re making some really cool advantages for our participants to make sure that they feel they’re part of the Crescent City Classic.”
Organizers have again provided maps of recommended courses through several New Orleans neighborhoods to help runners with route options for completing the virtual race. All maps will be available via the website. Runners will also be allowed to complete the 6.2-mile run on a treadmill.
“It’s really important for us to give our participants something to do right now, to give them a sense of normalcy,” Kristen Stuart said.
Last year, the virtual 2020 Allstate Sugar Bowl Crescent City Classic was born out of the desire to maintain an Easter tradition forty-three years in the making. Race officials encourage runners to virtually take the challenge again for 2021.
“We hope you’ll continue your fitness routines and take advantage of our virtual offerings. Your support is vital to ensure we produce virtual and in-person events for years to come. We’re working towards the ability to stage live races in the fall of 2021,” Eric Stuart said in a statement on the website.
Anyone interested in participating in this year’s virtual Crescent City Classic can register now at the website. Registration for this year’s 43rd annual event costs $45 through April 5, the last day to compete in the race.
Officials also hope to host two in-person events in November and December 2021, if city and state COVID restrictions allow. While officials are looking forward to transitioning to in-person events later in the year, all races moving forward will contain a virtual portion as an option for participants.
For more information and updates on the Allstate Sugar Bowl Crescent City Classic, visit www.ccc10k.com.
Created in partnership with Allstate Sugar Bowl Crescent City Classic