Excitement brews after one of New Orleans’ most iconic brands, Dixie Beer, will soon return home. Tom and Gayle Benson recently purchased the company, saying it's time to bring Dixie back to its birthplace. Beer lovers can expect to see the traditional Dixie Beer and a couple of new brews starting in early August.
Learn more about the history of iconic beer with these fun facts.
Dixie Beer was founded in 1907.
Dixie Brewing was founded in New Orleans 1907 by Valentine Merz, who also was a supporter of the Audubon Zoo. Photo courtesy: Dixie Beer
The brew is New Orleans' original craft beer.
Dixie Beer is the original craft beer of New Orleans. It’s also the last remaining New Orleans beer from the pre-Prohibition era of brewing, when all beers were craft beer. Photo courtesy: Dixie Beer
Dixie Beer changed its name during Prohibition.
In the 1920s, during Prohibition, the name was changed to Dixie Beverage Company. It survived prohibition by producing other drinks like sodas and near beers, returning to brewing beer by the early 1930s. Photo courtesy: Dixie Beer
The brewery was the leader in the local craft beer craze.
Dixie’s specialty beers, including Blackened Voodoo Lager, were the first beers brewed in New Orleans during the craft beer craze that swept the nation in the early 1990s. In recent years, multiple craft breweries have sprung up in New Orleans and the greater Gulf South. Photo courtesy: Dixie Beer
Dixie's return to New Orleans marks the brewery's fourth location.
Without a functioning brewery after Katrina, the Brunos moved to a contract brewing arrangement with a craft brewery in Monroe, Wisconsin. In June of 2017, brewing was moved to Blues City Brewery in Memphis, Tennessee, right up the Mississippi River from its birthplace. Photo courtesy: Dixie Beer