Blue Bell Milk and Cookies ice cream flavor returns to store shelves

Blue Bell says it’s celebrating National Ice Cream Month this July by bringing a fan favorite back to stores. Fans can now get their hands on the Milk and Cookies ice cream flavor, the company announced.

Source: Blue Bell

Here’s another reason to treat yourself during these challenging times.

Blue Bell describes the creamy flavor as “a delicious vanilla ice cream combined with chocolate chip cookies.”

“We are excited to bring Milk & Cookies back this year, and during National Ice Cream Month,” said Jimmy Lawhorn, vice president of sales and marketing. “The flavor has not been available in
stores for several years. Returning flavors are as exciting as a new flavor because so many of our fans contact us every day with requests asking to bring back their favorite.”

The company also debuts a new packaging look with the limited release. It seems the brand was inspired by emojis because the new carton now features a cute little illustration of milk and cookies.

“One side has the name with cookie images in place of the ‘O’. Flip the carton around and the name is an illustration of a glass of milk and two
cookies. It’s a fun flavor so why not have a little fun with the carton, too?” Lawhorn said.

Milk & Cookies Ice Cream is now available in the half gallon and pint sizes, but only for a limited time. Contact your local grocery to make sure the flavor is in stock.

Each year Blue Bell celebrates National Ice Cream Month with the release of a returning favorite or new flavor. In 1984, President Ronald Reagan designated July as National Ice Cream
Month and the third Sunday of the month as National Ice Cream Day.

For more information, visit the Blue Bell website.