Blue Bell says it’s celebrating National Ice Cream Month this July by bringing a fan favorite back to stores. Fans can now get their hands on the Milk and Cookies ice cream flavor, the company announced.
Here’s another reason to treat yourself during these challenging times.
Blue Bell describes the creamy flavor as “a delicious vanilla ice cream combined with chocolate chip cookies.”
“We are excited to bring Milk & Cookies back this year, and during National Ice Cream Month,” said Jimmy Lawhorn, vice president of sales and marketing. “The flavor has not been available in
stores for several years. Returning flavors are as exciting as a new flavor because so many of our fans contact us every day with requests asking to bring back their favorite.”
We’re celebrating National Ice Cream Month w/not only ice cream, but milk & cookies, too! That’s right, Milk & Cookies Ice Cream is returning to stores for a limited time. It’s a delicious vanilla ice cream w/chocolate chip cookies. Available in the half gallon and pint sizes. pic.twitter.com/msKvw02B6N
— Blue Bell Ice Cream (@ILoveBlueBell) July 2, 2020
The company also debuts a new packaging look with the limited release. It seems the brand was inspired by emojis because the new carton now features a cute little illustration of milk and cookies.
“One side has the name with cookie images in place of the ‘O’. Flip the carton around and the name is an illustration of a glass of milk and two
cookies. It’s a fun flavor so why not have a little fun with the carton, too?” Lawhorn said.
Milk & Cookies Ice Cream is now available in the half gallon and pint sizes, but only for a limited time. Contact your local grocery to make sure the flavor is in stock.
Each year Blue Bell celebrates National Ice Cream Month with the release of a returning favorite or new flavor. In 1984, President Ronald Reagan designated July as National Ice Cream
Month and the third Sunday of the month as National Ice Cream Day.
For more information, visit the Blue Bell website.