Blue Bell rolls out new summertime flavor

Photo courtesy: Blue Bell

Blue Bell ice cream fans can scoop up a new flavor to make the summer heat a little more bearable. The company launched its newest flavor, Key Lime Mango Tart.

The new flavor is a tangy key lime ice cream blended with graham cracker crust pieces and a luscious mango sauce swirl.

“We like to think of our new Key Lime Mango Tart as sunshine in a carton,” Joe Robertson, executive director of advertising and marketing for Blue Bell, said. “You can taste the key lime flavor in the first bite of ice cream, but with a hint of sweetness from the mango sauce. The graham cracker pieces will remind you of eating a Key lime pie.”

Blue Bell says its introducing the new flavor to celebrate National Ice Cream Month. Key Lime Mango Tart is available in the half gallon and pint sizes for a limited time.

July is National Ice Cream Month and Blue Bell has been celebrating all month long with the return of several fan favorites.

“July is always an exciting month for us at Blue Bell because we get to celebrate ice cream,” Robertson added. “Each year we release a brand new flavor to recognize National Ice Cream Month, but this year we have also brought back some of our most popular items. It is a win-win for everyone!”

For more information about Blue Bell and for a complete list of flavors now available in stores visit www.bluebell.com.

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