The Broad Theater will open a new outdoor cinema space across the street from the neighborhood movie house, just in time to host a screening of the 2020 vice presidential debate on Oct. 7.
The new outdoor space, called the Broadside, is a chess move by owner Brian Knighten to adapt his business strategy during the COVID age.
In addition to movie screenings, the Broadside will also host live music and private events.
The Broadside will kick off its grand opening with a free pre-debate show from 5:30 p.m. to 7:30 p.m. featuring musicians Mike Doussan and Rurik Nunan.
Guests who want to watch the debate at 8 p.m. on the big screen will have to purchase a ticket for the event. Tickets for the event cost $8, which includes your choice of popcorn or drink from the concession stand.
Last month, Broad Theater also hosted a watch party for the first presidential debate.
Both independent movie theaters and major movie chains across the U.S. have felt the strain during the pandemic, especially with Hollywood delays, reopening restrictions and customer safety concerns.
Just this week, the parent company of Regal Cinemas, Cineworld Group, announced it will temporarily close 536 movie theaters in the U.S. on Thursday, including venues in Kenner and Covington. The company cited “an increasingly challenging theatrical landscape and sustained key market closures due to the COVID-19 pandemic,” for the reason behind the decision.
The Broad Theater reopened its doors for a second time during the pandemic on Aug. 28.
Previously, the indie movie house welcomed back customers in June during Phase 1 of reopening, before announcing a temporary closure on July 24.
For updates on screening at the Broadside, visit the Broad Theater Facebook page.
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