Dixie Brewery is set to officially open its doors to its new 85,000 square foot facility. Following a 14-year local production hiatus since the brewery was destroyed due to Hurricane Katrina, the new location opens to the public on Saturday, Jan. 25.
The return of Dixie Beer and its brewing facility is part of a long-term, multimillion-dollar project along the Industrial Canal in New Orleans East.
Hours on grand opening day will be 11 a.m. to 7 p.m.
A spokesperson for the company said the location, at 3501 Jourdan Road, was selected specifically due to its proximity to downtown New Orleans, ease of logistics and its capacity to brew and package nearly 100,000 barrels annually.
“Our goal was to take advantage of this opportunity zone and create a business that would serve as a catalyst for tourism and local jobs, so that this area can once again become a thriving community,” owner Gayle Benson said. “This project is a long-term investment in an area that traditionally has not benefitted to the same extent as others. We have worked diligently with city leaders, specifically Mayor Cantrell and Councilwoman Nguyen on the economic development of the surrounding community to attract, retain and grow business in New Orleans East.”
Benson said Dixie Brewery will also “serve as a tourist destination as well as a great place for locals to visit to enjoy the rich history.”
The kid and canine-friendly brewery offers guests many options to stay entertained including both guided and self-guided tours, a museum, taproom, beer tastings, outdoor beer garden, bocce ball courts, walking path and a full-service kitchen. It also houses private event space available for booking.
Dixie will collaborate with native Louisiana award-winning chef, Micah Martello, of Fete au Fete Streatery, which also has popular locations at Pythian Market and St. Roch Market.
The menu will include innovative Cajun Creole food options such as the Original Crawfish Poutine (featured in Rachel Ray Magazine and Plate Magazine), a Cajun Cubano Sandwich, “Trash Grits” and “Gumbo Ya-Ya.”
“We are so excited to bring full production back to New Orleans for the first time in 15 years! Dixie Beer is once again being made locally with the freshest ingredients, in a state-of-the art manufacturing facility, and most importantly we are creating solid local jobs,” said Dixie Beer General Manger Jim Birch. “We are hyper-focused on quality, consistency – and now innovation.”
Upon opening, the brewery will also boast six new beers to try in addition to the flagship Dixie, Dixie Light and Blackened Voodoo brand including three new IPAs, a coffee and chicory stout and a raspberry white ale.
To celebrate the opening, Dixie is giving away a VIP Brewery Experience to a lucky winner and five friends. The prize will include a private tour with Dixie’s brew master, complimentary lunch from Fete au Fete, free custom sample boards, and a $200 gift card to Dixie’s on premise merchandise store. Must be 21 to win. Official rules and registration for the contest are located at the website.
Self-guided tours are complimentary and available during normal business hours. Guests can watch the brewing team in action on the 15-barrel experimental system behind the bar and get a glimpse into the 100-barrel brew house, cellar and packaging areas from the second floor mezzanine.
In addition, guests can travel back in time by visiting the museum, which features over 800 artifacts, and tells the history of beer in New Orleans. It highlights Dixie’s 112-year story, as well as other well-known historical brands such as JAX, Falstaff and Regal.
A more in-depth tour will also be available for $5 per person, along with other customizable options. The 45-minute guided tour will offer guests a behind-the-scenes look at the more than 100-year-old process of making Dixie beer and includes three 5 oz. specialty samples.
Hours of operation will be Wednesday through Saturday 11 a.m. to 7 p.m. and Sundays from 11 a.m. to 6 p.m.
For more information on Dixie Brewery, including tours, merchandise, the VIP experience contest and more, visit DixieBeer.com.
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