Essence Fest will once again adapt to a mostly virtual format in 2021 due to the ongoing pandemic.
Organizers announced plans and dates for the 2021 Essence Festival of Culture, which will curate a “hybrid” virtual experience over two weekends this summer on June 25-27 and July 2-4.
This year, Essence will expand on the virtual programming the festival produced in 2020. The festival’s virtual event will include “powerful daytime interactive sessions and star-studded evening concerts and connections,” organizers said in a release.
As part of the “hybrid” approach, the festival will host what seems to indicate a scaled-down version of taped performances for a select group of local guests in New Orleans.
“In continued partnership with the City of New Orleans and State of Louisiana and under strict adherence to guidance from health agencies, ESSENCE will produce live-to-tape activations available only to local New Orleans and Louisiana residents, honoring essential workers and first responders,” Essence Fest announced.
Essence Fest boasts a “taste of New Orleans” and a “jam-packed schedule” of content centered around culture, equity and celebration. The 2021 virtual festival will be streamed via ESSENCEStudios.com.
“This year, with the theme ‘Live Loud,’ ESSENCE is thrilled to curate an invaluable hybrid experience that offers the best of in-person and virtual worlds via a celebration of the resilience, power and achievement of our community and the omnipresence of our culture,” organizers said.
In 2020, Essence Fest went virtual for the first time in the festival’s 26-year history, which garnered more than 45 million full-stream views of festival content online, according to Essence.
For ongoing updates, including upcoming talent announcements, and additional information, visit ESSENCE.com.