Following a successful “Dollarita” special back in October, Applebee’s gifts consumers with another deal. For the entire month of December, the restaurant chain will offer Long Island Ice Teas to customers for only $1.
Applebee’s Dollar Long Island Iced Teas — the vodka, rum, gin, tequila, triple sec, sweet and sour and cola concoction — or “L.I.T.” as they call them, launches a special holiday promotion. The company posted the announcement via its Facebook page.
The company says it wants consumers to focus on spending time with families and friends during the holiday season without worrying about how much it will affect their pockets.
“The dollar drink is back at Applebee’s just in time for the holidays, and this time, folks can enjoy a $1 Long Island Iced Tea,” said Patrick Kirk, vice president of beverage innovation at Applebee’s. “The Dollar L.I.T. is kind to your pocketbook and a great drink to share with old friends and new ones this holiday season,” Kirk said.
Over the summer, the millennial backlash began when brands such as TGI Fridays, Ruby Tuesday, and Applebee’s faced sales slumps and restaurant closures, as they struggled to attract customers and increase sales. Applebee’s went for another tactic to get millennials (and other customers) in the door: cheap alcohol.
Applebee’s recently made changes to be more of a “modern bar and grill” in an “overt pursuit of a more youthful and affluent demographic,” but said the move pushed so hard for a new millennial demographic, it alienated its “Middle America” core demographic. Applebee’s plans on returning its attention to “value-seekers” and “traditionalists.”
The drink is available for $1 when you dine in at participating Applebee’s. Check their website to find a participating location near you.
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