Insanely Cheesy: Cheetos Popcorn to hit select movie theaters nationwide

Some movie theaters across the country are taking their snacks to a new, insanely cheesy level. Regal Cinemas is teaming up with Cheetos to bring “Cheetos Popcorn” to theatre concession stands.

Select Regal Cinemas nationwide will start releasing the popcorn mix starting Dec. 15. The snack will feature Cheetos-flavored popcorn combined with actual crunch Cheetos pieces mixed together in a 32-ounce cup.

The cheesy debut is the first national cinema chain partnership for the Cheetos brand.

“We’re excited to give moviegoers a chance to experience Cheetos in an unexpected and delicious new way through our first national theater partnership,” Sean Mathews, director of marketing for Frito-Lay North America said in a press release. “Cheetos and popcorn are the ultimate movie snack combination, and Regal Cinemas is the perfect partner to launch Cheetos Popcorn nationally.”

We combed through the list of participating theatres to find a local location serving up the cheesy snack. So far, we spotted the Regal Covington Stadium 14 theatre in Covington, La.

See the entire list of participating locations here.


Photo courtesy: Chris Branch via Twitter

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