King Cake Hub moving to new location, adds new king cake offerings for 2021

King Cake Hub, a one-stop king cake retailer, announced its retail king cake shop moves to a location for the 2021 Carnival season.

The Broad Theater in Mid-City, at 636 N. Broad Street, will now host the Carnival pop-up for 2021 featuring more than 60 varieties of king cakes, new bakery partners and expanded pickup and local delivery options.

In previous years, the hub was located at Mystère Mansion, home of the Mortuary Haunted House.

“The Mystere Mansion has been a great host to us during the last couple of years but because of scheduling conflicts they were not able to commit for the upcoming season,” owner Will Samuels said. “We are delighted to have a new partner with Mid-City’s beloved neighborhood Broad Theater. The moment we learned of their temporary closing we reached out with a proposal to host us and we are confident it will be a perfect fit.”

Samuels said the Broad Theater’s new outdoor venue, The Broadside, also made the location an attractive opportunity for a programming partnership, along with plenty of parking and retail space.

Source: Broad Theater/Brian Knighten

For its third year, King Cake Hub, known for offering some of the area’s most coveted king cakes at a single location, will include more bakery partners and new king cake offerings.

One extremely notable new offering: For the first time in its 75-year history, Brennan’s Restaurant will sell a king cake. The beloved French Quarter institution will offer a traditional, a chocolate “Black & Gold,” and a Strawberry Cream Cheese king cake.

“It was a ‘Stop the Presses!’ moment,” Samuels said.

In addition to Brennan’s, Breads on Oak and Gracious Bakery will join King Cake Hub’s group of bakery partners for 2021.

Also, NOCCA has partnered with Steve Himelfarb of the now-shuttered Cake Café to offer the bakery’s popular Goat Cheese and Apple King Cake as well as a brand-new Café-Au-Lait king cake filled with cream cheese and three kinds of New Orleans’ own French Truck coffee.

Samuels says King Cake Hub will also offer expanded same-day pickup options as well as local delivery throughout the New Orleans area via DoorDash.

In addition, King Cake Hub will offer a selection of favorite frozen Mardi Gras foods which can be heated and served at home from local restaurants including Katie’s, Francesca’s and Gabrielle’s.

King Cake Hub also plans to launch a new 24-7 online tv channel,, for a rotating variety of new and classic New Orleans programming, including classic Mardi Gras parades.

King Cake Hub will host a Carnival Kickoff on Jan. 6, from 8 a.m. to 10 a.m. at the outdoor Broadside venue, featuring Benny Grunch and the Bunch, Professor Carl Nivale, Grand Marshal Marty Graw and the cutting of the ceremonial first piece of king cake. Masks will be strictly required for admission to the event and for entry into King Cake Hub.

The retail shop will open daily from 8 a.m. to 6 p.m. starting Jan. 6 through Lundi Gras. Pre-ordering for Jan. 6 pickup and beyond is now available on the website. The DoorDash portal will open Jan. 5 from 6 p.m. to 10 p.m. for King’s Day preorders.

For more information, visit the website