Kit Kat is launching a new Birthday Cake flavor this spring

By Sam Lucio, Nola Weekend Intern

Happy birthday to you! Kit Kat is officially launching a new birthday cake flavor, and its a reason to celebrate every day.

kit kat birthday cake
Photo courtesy: PRNewsfoto/The Hershey Company

According to a press release, the new limited-edition treat consists of crispy wafers coated in a cake-flavored white crème that’s mixed with rainbow sprinkles — a first for the iconic candy.

“Kit Kat Birthday Cake delivers on the universal love of the layers of birthday cake flavor and aroma of frosting perfectly paired with the surprise crunch of sprinkles,” said Justin Kukura, Hershey’s senior manager of chocolate product development.

This release marks the third new limited-edition flavor announced in 2020, following the success of Raspberry Crème and Lemon Crisp. The brand also launched a new Kit Kat Duos Mint + Dark Chocolate flavor in December 2019, Kit Kat’s first new year-round flavor in nearly a decade.

The brand-new flavor is expected to be available in stores nationwide starting in April 2020. The Birthday Cake Kit Kat comes in a standard 1.5-ounce bar for $1.09.


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