Lay’s releases Flamin’ Hot Dill Pickle potato chips for a limited-time

In the world of potato chips, Lay’s drops a new flavor we never knew we needed! The potato chip company releases a Flamin’ Hot Dill Pickle flavor on store shelves for a limited time.

Photo courtesy: Lay’s

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The latest creation new chips remixes Lay’s popular dill pickle flavor with a little kick. The Flamin’ Hot Dill Pickle chips were created by “mixing two fiercely loved flavors – Flamin’ Hot and dill pickle” just like “the harmony of beats and lyrics” in hip-hop, according to the Lay’s website.

These new chips are part of Lay’s new “Turn Up the Flavor” program, which rolls out three limited-edition flavors inspired by different music genres: pop, hip hop and rock.

Along with the Flamin’ Hot Dill Pickle chips, the potato chip company also release two other flavors on shelves: Electric Lime and Sea Salt and Beer Cheese. Lay’s says its Wavy Electric Lime Sea Salt and Kettle Cooked Classic Beer Cheese are inspired by pop and rock, respectively.

All three flavors launched in stores nationwide beginning on March 4 for a limited time.