Ever find yourself sorting out marshmallows from the Lucky Charms cereal box? Us too!
The brand is doing fans a huge favor by relaunching “Marshmallow-Only” Lucky Charms, but this time on an even larger scale.
In 2015, only 10 boxes were released. In 2017, Lucky Charms granted 10,000 winners with the cereal and now they are upping the ante with 15,000 boxes of the rainbow and unicorn-shaped ‘mallows.
“It’s no secret that Lucky Charms fans love the marshmallows,” director of marketing for cereal at General Mills, Scott Baldwin said. “Consumers have flooded our inboxes and swept our social feeds begging for Lucky Charms Marshmallow Only to return. You asked, and we listened.”
Unfortunately for fans, the cereal will be limited edition. If you’re thinking about how to get your hands on one, you’ll need to commit. Lucky Charms is set to launch specially marked packages through summer 2019 with a code to reveal your fate. So — pick the right box! It’ll be like finally getting the pot of gold. If not, you’ll have to resort to the old way of sorting marshmallows from the classic box.
Winners are also welcomed into the “elite Lucky Charms Marshmallow Only Club.” While we’re unsure of what this membership entails, it does sound exclusive and we want in. The promo is currently underway and fans have been expressing their excitement under the brand’s Instagram post.
One fan wrote, “Dreams can come true!!,” while others have asked how the contest works. But — what we do know, is that you basically need to live in the grocery store this summer to get your hands on a specially marked box of Lucky Charms. Happy finding!
For more information on how to enter, see here.