Macy’s Backstage opening at Lakeside Shopping Center

A Macy’s spinoff discount store, called Macy’s Backstage, is set to open a location at Lakeside Shopping Center in Metairie at 9 a.m. on Saturday, April 13.

Photo credit: Zaid Hamid

The new store will have more than 14,000 square feet of dedicated retail space and will live on the third level inside the full-line Macy’s, according to a release.

The grand opening will be celebrated with giveaways for the first 100 customers and special events throughout the day.

Photo credit: Zaid Hamid

The concept offers fashion-loving bargain hunters a store-within-store shopping experience featuring significant savings on department store offerings.

The wide selection will include fresh product from both new and renowned brands. The store will also carry apparel and accessory brands not currently available at full-line Macy’s, and each Backstage location is specially curated to deliver the perfect style for each community it serves.

Photo credit: Zaid Hamid

Shoppers should expect great savings on apparel for men, women and children, as well as amazing deals on an eclectic assortment of housewares, home textiles & decor, cosmetics, hair & nail care, gifts, jewelry, shoes, designer handbags, accessories, and activewear.

Photo credit: Zaid Hamid

“Our customers are excited about the Macy’s Backstage shopping experience,” said Michelle Israel, Macy’s Senior Vice President of Off Price. “Macy’s Backstage Lakeside was designed to bring great deals and the fun of the hunt into our existing Lakeside location.  If you’re looking for a fashion update, a last-minute gift, or a special treat for yourself, your home, or your pet, we have you covered. Backstage’s focus on value and newness guarantees that with each visit, shoppers will find an amazingly-priced assortment of recognizable brands and trends.  Frequent deliveries ensure there is always a new reason to come in and shop.”

Macy’s has successfully expanded its on-mall, off-price business to 165 new locations within Macy’s stores, allowing customers to shop both merchandise offerings in one trip to their local mall.

In 2019, as one of its five strategic initiatives, Macy’s will expand Backstage to 50 more Macy’s stores.

Photo credit: Zaid Hamid

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Macy’s Backstage is operated by its own buying team who scour the world to find the most fabulous product at the best prices. This structure allows Backstage to deliver a constantly changing assortment of on-trend merchandise at 20 to 80 percent off traditional department store prices and encourages customers to return often to find new treasures.

Helpful sales associates known as the Backstage Crew are available, as well as convenient amenities like time-saving mobile check-out stations and three-way mirror installations in the fitting rooms.

Shoppers can use their Macy’s credit card and earn and redeem Star Rewards at Backstage locations, creating a seamless experience for those shopping at both Macy’s distinct department and Backstage store brands.

Macy’s Backstage at Lakeside Shopping Center is located at 3301 Veterans Memorial Blvd, Metairie, LA 70002.  For updated store hours, please check macys.com.