After leaving his mark on the music industry, New Orleans rap legend Master P wants to take over grocery store aisles.
The rapper turned mogul launches a new cereal line under his Uncle P’s food brand called “Hoody Hoos!”
Master P, whose real name is Percy Miller, announced his new plan to disrupt breakfast time on his Facebook page.
“The key to success is start small and build. Put your trust and faith in God, and you can do anything,” Miller said in a Facebook video announcing his new cereal brand.
Uncle P’s new “Hoody Hoos!” cereal comes in three flavors: Honey Drip, Cinnamon Apple and Tropical Fruit & Marshmallow.
You can say “Hoody Hoos!” is also very on-brand for the former rapper. It’s a notable reference to “Hoody Hooo” a 1999 rap song from TRU, a former rap group on No Limit Records consisting of Miller and his brothers C-Murder and Silkk the Shocker.
Miller’s latest food venture is a move to add diversity to store shelves while helping to change the narrative around Black-owned brands. His new Uncle P’s line of packaged food products recently gained attention after big brands began changing their controversial logos in response to the Black Lives Matter movement.
“When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn’t even feed our communities. With Uncle P, the more we make, the more we give. And the only way to give is by owning these products,” Miller told CNN in a report.
Uncle P’s Hoody Hoos! cereal is available at Walmart Neighborhood Market, Save A Lot, Aldi and 7-Eleven stores.