M&M’s is sprinkling a little early holiday cheer on 2020 — a welcome distraction from the whirlwind of this year.
M&Ms announces it will introduce new sugar-cookie-flavored M&Ms for the upcoming holiday season, Delish reports.
The candies feature “a white chocolate, sugar cookie-flavored shell with a crispy center” and “come in the super-festive colors red, green, and white,” the site says.
Just the mere thought of sugar cookies brings a moment of Christmas nostalgia. Hopefully, this holiday season can make up for the rest of 2020.
These White Chocolate Sugar Cookie M&M’s won’t head to store shelves until November, but the company will give some fans an early holiday gift.
According to Delish, M&M’s will launch a social media contest on Twitter and Instagram to award some fans an exclusive first taste. To enter, visit the brand’s Twitter or Instagram page on July 25 to comment on the official contest posts. Winners will be drawn from the comments.
M&M’s first teased the new flavor announcement with a social media post in early July.
“We were feeling a little festival and got to work on something new,” the brand said in the teaser post. “We can’t tell you yet, but we have a feeling the big guy in red will be a fan.”
We were feeling a little festive and got to work on something new. We can’t tell you yet, but we have a feeling the big guy in red will be a fan. pic.twitter.com/OsEmsXpo00
— M&M’S (@mmschocolate) July 9, 2020
Maybe Santa won’t mind a bowl of these if you don’t feel like baking cookies this year. Happy Christmas in July!