Popeyes announced a new campaign to give back to its hometown and help support families in need during the COVID-19 pandemic.
The fried chicken chain launches a “NOLA Strong Meal” nationwide and hopes to raise enough funds to serve more than one million meals to families through the Second Harvest Food Bank.
Available nationwide, the NOLA Strong Meal includes 12 pieces of Popeyes fried chicken, two classic sides, six biscuits, an a branded “NOLA STRONG” t-shirt and hat as part of the purchase. The new offering is available through the Popeyes app for a limited time, with a starting price of $28. Fans can also purchase “NOLA Strong” swag items, such as t-shirts and hats, online at nola-strong.com.
All proceeds from purchases of the NOLA Strong Meal will go to Second Harvest Food Bank to help one of the most affected areas in the United States from COVID-19, the chain said.
Popeyes said it will also make a donation to Feed the Front Line NOLA to support their mission to feed the New Orleans community, and Popeyes restaurants in New Orleans will make weekly Sunday meal donations to the organization.
To launch the campaign, Popeyes produced a video highlighting the “resilient spirit and solidarity” of the city narrated by New Orleans actor Wendell Pierce. The film developed to promote the campaign was shot in New Orleans.
“Our greatest role to play in difficult times like these is to support those in need in our communities, which is why I am excited to be a part of this NOLA STRONG movement,” Pierce said.
“At Popeyes we are proud of our New Orleans heritage, and we are dedicated to supporting those in our community who need help during these difficult times. We heard from guests that they are eager to help, so we are excited to create a program that makes it easy for them to do so alongside us,” said Bruno Cardinali, Head of Marketing North America at Popeyes Louisiana Kitchen. “We are so appreciative of the amazing work that these local organizations have already done, and we will continue to support the NOLA Strong movement. Although we can’t physically be together, the spirit of New Orleans unites us all.”
This isn’t the only COVID-19 relief initiative by the brand.
Popeyes has also partnered with No Kid Hungry to help feed the children of America. Guests can add a $1 donation to their contactless delivery order through the Popeyes app, and the brand will match the donation.
More than 40 years ago, Popeyes started as the brainchild of founding restaurateur Al Copeland, Sr. What started as a small restaurant in Arabi, turned into a spicy New-Orleans style chicken craze that swept the nation. The chain’s passion for its Louisiana heritage and flavorful authentic food has allowed Popeyes to become one of the world’s largest chicken quick service restaurants with over 3,300 restaurants in the U.S. and around the world.
For more information, visit the Popeyes website, www.popeyes.com.
RELATED: Take a virtual tour of historic Popeyes and Al Copeland collections at the Southern Food & Beverage Museum
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