Explore New Orleans historic cocktail culture in a completely immersive experience.
The Sazerac House, a new interactive cocktail museum, opened its doors on Oct. 2. The new destination inside a 48,000 square-foot, multi-level building sits on the corner of Canal and Magazine Streets.
The Sazerac House features multiple floors of exhibits, a retail gift shop, an event space and the company’s corporate offices. Visitors can explore high-tech exhibits dedicated to every aspect of New Orleans historic cocktail culture in a completely immersive experience.
“The opening of the Sazerac House gives us a show-stopping homeplace in the heart of New Orleans, in a building with a history that aligns so closely to ours,” said Mark Brown, president and chief executive officer of the Sazerac Company. “The Sazerac House showcases our roots in this remarkable city, our commitment to our guests to create an incredibly memorable experience and our celebration of the Sazerac Cocktail.”
Three floors of exhibits features everything about the city’s cocktail culture — including the world-famous Sazerac — through the lens of interactive activities.
For the first time ever, whiskey will be produced in the New Orleans Central Business District in a new, custom-built still on the first floor of the Sazerac House. Guests can see how Sazerac Rye Whiskey is produced in the 500-gallon capacity still, which is viewable from two stories through a glass front facing Canal Street.
Related: How to make a Sazerac
Another exhibit on the second floor lets guests interact with a virtual New Orleans bartender mixing up virtual cocktails. Four master mixologists who represent the city’s diverse cocktail culture share their craft, cocktail history and personal stories.
Other second-floor exhibits explore the process of making rum, a showcase of various Sazerac Company spirits and an virtual experience inspired by Mr. Boston Bartender’s Guide.
On the museum’s third floor, projections transports guests to the turn-of-the-20th-century New Orleans. Visitors can also learn about the famous Peychaud’s Bitters and view production and bottling.
Guests can explore the museum through self-guided tours, while experience ambassadors will be on-hand at key points to offer expert insight.
There will also be a tasting room with a schedule of classes instructing guests on how to make signature New Orleans cocktails.
Visitors can tour the museum for free, and the experience also offers complimentary samples.
The Sazerac House’s historic building dates back to the 1860s, just yards away from the original Sazerac Coffee House. The building was left unoccupied for more than 30 years. Prior to that, it was once home to various hat and glove makers, dry goods storage and even an appliance store.
The Sazerac House is open Wednesday through Saturday from 1 p.m. to 6 p.m. through the end of November 2019, and will then be expanding its hours.
Complimentary tickets, available at the website, are required for entry. Guests can book their free tour in advance here.
The Sazerac Company partnered with architect firm Trapolin-Peer and international museum design firm Gallagher & Associates, known for work on the National WWII Museum, for the project. Entertainment design and production firm Solomon Group partnered on the project for fabrication and AV integration.
For more information on the Sazerac House, visit the website.