Sucre, popular New Orleans dessert shop, reopens on Magazine Street under new ownership

Those popular Sucre macaroons and other delectable desserts are back in time for the holidays.

The New Orleans boutique bakery and dessert shop reopened its original flagship Magazine Street location on Saturday, Dec. 5, more than a year after closing doors.

Sucre reopens under new female ownership with business owner Ayesha Motwani and executive pastry chef Ashley McMillian at the helm.


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McMillian previously served as executive pastry chef when Sucre abruptly closed all of its locations in June 2019. McMillian and 85 other employees were left in the dark about the reason for closing and devastated to learn they were laid off effective immediately.

Owners say they will retain all the original flavors with sweets and gelato made in-house from scratch, with chocolate sourced from Switzerland.

So, that means fans can once again grab those macarons, cupcakes and gelato the chain became known for over the years. And yes, Sucre says it’s even planning for the return of its king cake when Carnival season rolls around.

Sucre has partnered with Congregation Coffee, a locally-owned coffee roasting company based in Algiers Point, for coffee and espresso drinks.

“We are reviving a beloved New Orleans classic, transformed as a destination dessert and coffee boutique with a sophisticated new atmosphere,” owners said.

Sucre’s renovated storefront is open at 3025 Magazine Street.

Sucre opens at 7 a.m. daily, until 10 p.m. Monday through Thursday, 11 p.m. on Friday and Saturday, and until 9 p.m. on Sunday.