A new concept combining a restaurant, bar and workstation heads to Freret Street, serving as one new example of how the hospitality industry strives to adapt during the pandemic.
The Business Bar, located in a mixed-use development at 4525 Freret Street, replaces the spot previously occupied by Bar Frances, which closed early in the pandemic.
Owners Jade Newman and Jessica Robinson said they partnered to launch the new concept to “fill the void” while professionals and college students continue to work and learn virtually.
“During the pandemic, we’ve all had to stay inside so this is the perfect opportunity for those who need a new and safe atmosphere to do work, with a refreshing cocktail and amazing food,” the co-owners said in a press release.
As both entrepreneurs in their own right, Newman and Robinson were able to bring a unique perspective to the project. Newman owns her own property management company, while Robinson owns a mobile bartending and event curation brand.
The co-owners said the idea stemmed from a struggle to find “the perfect space” for professionals to dine while conducting business in New Orleans.
“One of the main reasons, which is also the reason we’ve shared our journey throughout all of our businesses, is because it gives people a sense of hope. We want everyone to understand that it’s possible to persevere through anything,” Newman said.
From the decor to the menu, the Business Bar’s theme of providing a work-life balance carries throughout carefully-crafted details.
Newman said she intentionally utilized lush indoor greenery as part of the restaurant’s decor to create an atmosphere primed for working.
“Studies have proven that indoor plants improve concentration and productivity. Greenery has also been proven to reduce stress levels, boost moods and increase levels of positivity,” Newman said in a statement on the restaurant’s website.
Robinson’s Justini Cocktails brand takes on the role of in-house mixologist, crafting a menu of classic cocktails cleverly named for the boss-minded.
The cocktail menu includes brunch-centric “Rise & Grind Cocktails” like “Bloody Fresh Start,” a take on a bloody Mary with Tobasco sauce, and “Old Fashioned Grind,” which adds an espresso twist to the classic bourbon cocktail. For more of a happy hour vibe, the cocktail program serves classics like a “Cash Flow Cosmo,” a fresh watermelon take on a cosmopolitan, and “Business 75” which renames the classic French 75.
Chef Lawrence Armour heads up a menu of light breakfast items like toasted brioche topped with fresh avocado. The menu also features small plates with items like flatbreads, tacos, lamb chops and sweet chili chicken bites.
Hours of operation are Monday to Friday from 8 a.m. to 8 p.m. and Saturday to Sunday from 10 a.m. to 4 p.m.
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