Here's a look inside the new Sazerac House museum, opening in New Orleans.
The Sazerac House, a new interactive cocktail museum, is set to open in early-October 2019. The 48,000 square-foot, historic building stands on the corner of Canal and Magazine Streets.
The historic building dates back to the 1860s, just yards away from the original Sazerac Coffee House. The building was left unoccupied for more than 30 years. Prior to that, it was once home to various hat and glove makers, dry goods storage and even an appliance store.
Sazerac House boasts an immersive experience celebrating New Orleans’ historic cocktail culture – including the world-famous sazerac – through the lens of interactive activities.
Sazerac House general manager Miguel Solorzano offered a group hard hat tour for a first look inside the developing project.
The five-story building will house interactive exhibits, a retail shop, event space and corporate offices.
Guests can explore the museum through self-guided tours, while experience ambassadors will be on-hand at key points to offer expert insight.
See also: Here’s how to make a Sazerac
For the first time ever, whiskey will be produced in New Orleans’ Central Business District.
A distillery exhibit features a custom-made still from Vendome in Kentucky. The Distillery Exhibit will produce about one barrel of Sazerac Rye each day and will also feature a bottling line for guests to see the whole process.
Guests can learn the secrets of New Orleans cocktails in the Interactive Bartenders Exhibit. This exhibit features four different types of bars in New Orleans along with virtual bartenders. The virtual bartenders will each show how to make a signature New Orleans cocktail, and guests can walk away with recipes.
Visitors can see the production of bitters in the Bitters Exhibit and even create their own blend to take home.
There will also be a tasting room with a schedule of classes instructing guests on how to make signature New Orleans cocktails. Guests can taste cocktails along the way and finish with a full cocktail that they’ve created.
Visitors can tour the museum for free, and the experience also offers complimentary samples.
The Sazerac Company partnered with architect firm Trapolin-Peer and international museum design firm Gallagher & Associates, known for work on the National WWII Museum, for the project.
For more information on the Sazerac House, visit the website.